Pixalate's Made For Advertising (MFA) CTV Apps Ad Spend Report: $64 Million in Estimated Global Ad Spend Went to Likely MFA CTV Apps Across Roku, Fire TV, Apple TV, and Samsung Smart TV in Q1 2024

According to Pixalate’s data, MFA open programmatic ad spend on CTV apps increased 110% quarter-over-quarter; Pixalate research further finds that 44% of likely MFA CTV ad spend appears to have been sold by Sharethrough, followed by Equativ (16%), Connatix (8%), Magnite (7%), and Google AdExchange (6%)

LONDON, June 11, 2024 --- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Made For Advertising (MFA) Ad Spend Report for Connected TV (CTV) Apps for apps in the Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV app stores.

The report benchmarks advertising trends on likely MFA CTV apps, including ad spend, age of MFA apps, top grossing MFA CTV apps for open programmatic advertising, MFA CTV app developers, and the top ad platforms (SSPs) selling ads on likely MFA CTV apps. Pixalate also released web and mobile app versions of the report.

Pixalate's data science team analyzed 6K+ CTV apps from the Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV app stores, and 17+ billion global open programmatic advertising impressions on CTV devices in Q1 2024, to compile this research.

Key Stats: Pixalate’s Benchmark Report for MFA CTV apps in Q1 2024

• $64 million in estimated Q1 2024 open programmatic ad spend went to likely CTV MFA apps
• 110% quarter-over-quarter growth in open programmatic CTV ad spend going to likely MFA CTV (Q1 2024 vs. Q4 2023)
• 2% of CTV apps with open programmatic advertising measured by Pixalate were flagged as likely MFA
• 26% of estimated open programmatic ad spend on likely CTV MFA apps going to apps categorized as “Music”
• 44% of estimated likely CTV MFA open programmatic ad spend appears to have been sold by Sharethrough in Q1 2024, according to Pixalate’s data, followed by Equativ (16%), Connatix (8%), Magnite (7%), and Google AdExchange (6%)

What’s inside the report

Pixalate’s Made for Advertising (MFA) CTV Apps Benchmark Report includes:

• Ad spend on likely MFA CTV apps
• MFA ad spend global regional analysis (North America, EMEA, APAC, LATAM)
• Private vs. public registration
• Age of MFA apps
• Top likely MFA apps and developers based on estimated open programmatic ad revenue and number of apps
• Top ad platforms (SSPs) selling ads on likely MFA CTV apps.

Download the full report today:

About Pixalate

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com 

Disclaimer

The content of this press release, and the Global Benchmark Report for Made For Advertising Connected TV Apps (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared in this press release and/or the Report is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person, website, or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.