Pixalate’s March 2023 Mobile App Spoofing Report For Apple, Google App Stores: Audiomack, Tunein Radio, and TimeTree among top apps affected by spoofing

Pixalate’s Mobile Ad Fraud Series for March 2023 reveals rise in music/audio apps being targeted for spoofing 

LONDON, April 13, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the March 2023 Mobile App Spoofing report, as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace.

This report covers Mobile App Spoofing numbers for March 2023. For background information, methodology and definitions related to Mobile App Spoofing, please visit our inaugural Mobile App Spoofing Report (October 2022) and view the FAQs there.

Key Findings:

• North America sees new top apps on both platforms, with TuneIn Radio (iOS) and Audiomack (Android) rising as the apps most affected by spoofing in March for that region.
• Continuing the trend from previous months, puzzle games like Jigsaw Puzzles or Spider Solitaire remain highly affected by app spoofing in iOS traffic during March.
• Pop Stone 2, Real Friends, and whowho continue to top the Android apps affected by spoofing in the APAC region. These appear to be rewards apps and social media apps.

The following are the top 20 mobile apps from the Apple and Google app stores that were most impacted by app spoofing: 

Download the full list of Mobile apps targeted by app spoofing last month:

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Mobile Ad Fraud Series (the “Report”), reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps in the Roku and Amazon app stores. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”