iPhone Has 72% Market Share in North America (Feb. 2023)

The February 2023 Mobile Device Global Market Share Report reveals the top mobile devices across 4 key regions (North America, EMEA, APAC, and LATAM) based on share of open programmatic ad traffic.

We thought it would be beneficial to highlight some of the most interesting findings.

Apple iPhone Leads North America with 72% Market Share in February

Share of voice of open programmatic ads sold by device type; North America; as measured by Pixalate February 2023:

• Apple iPhone - 72%
• Samsung - 13%
• Apple iPad - 4%
• LG - 3%
• Motorola - 2%
• Amazon - 2%
• Alcatel - 1%
• Huawei - 1%
• Lenovo - 0%
• Xiaomi - 0%

Samsung Leads LATAM Programmatic Ads Market with 27% Share, followed by Motorola with 25%

Share of voice of open programmatic ads sold by device type; LATAM; as measured by Pixalate February 2023:

• Samsung - 27%
• Motorola - 25%
• Huawei -12%
• Xiaomi - 11%
• Apple iPhone - 10%
• LG - 5%
• Zte - 2%
• Alcatel - 1%
• Lenovo - 1%
• Asus - 1%

Huawei outperforms Samsung in the EMEA region, surpassing it in December 2022 and consistently maintaining a 17% market share in Q1 2023

Share of voice of open programmatic ads sold by device type; EMEA; as measured by Pixalate February 2023:

• Apple iPhone - 42%
• Huawei - 17%
• Samsung -15%
• Xiaomi - 12%
• Tecno - 2%
• Oppo - 2%
• Infinix - 2%
• Apple iPad - 1%
• Lenovo - 1%
• Itel - 1%

Apple iPhone jumps to 33% SOV - from 23% one year ago- positioning it as the market leader in APAC, according to Pixalate’s data.

Share of voice of open programmatic ads sold by device type; APAC; as measured by Pixalate February 2023:

• Apple iPhone - 33%
• Samsung - 14%
• Xiaomi -13%
• Oppo - 13%
• Vivo - 8%
• Realme - 4%
• Huawei - 4%
• Infinix - 2%
• Apple iPad - 2%
• Sony - 1%
  
  

For more Mobile Device Global Market Share analysis, download a free copy of the report here:

The research contained in this report represents monthly data collected by Pixalate from February 1, 2023 through February 28, 2023.

Our data science team monitors over 9.5 million mobile apps (including delisted) and billions of mobile in-app programmatic advertising impressions to compile their research.

If you are interested in more insights like the above, across desktop, mobile and CTV devices,  please reach out to us using this contact form.

Disclaimer

The content of this blog, and the February 2023 Mobile Device Global Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.