Pixalate’s March 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Apple App Store: ‘Happy Color® Art Coloring Book’ Leads in North America and EMEA

‘Happy Color® Art Coloring Book’ generated an estimated $7 million in estimated open programmatic ad revenue in North America in March 2024 on Apple, according to Pixalate’s research; ‘Musi - Simple Music Streaming’ was No. 1 in APAC ($1M)

LONDON, UK, April 30, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released March 2024 Global Top Grossing Mobile Apps Report - Apple App Store.

The report includes estimates on top grossing mobile apps in open programmatic advertising revenue by global region across the Apple App Store, as measured by Pixalate. A Google Play Store version of the report is also available.

Regions examined include North America, Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and Latin America (LATAM). To compile this research, Pixalate’s data science team analyzed over 5.9 billion open programmatic impressions across 3.7 million mobile apps - including delisted apps - from the Apple App Store as of March 2024. 

Key Findings: Top Grossing Apple App Store Apps

• APAC region’s top grossing mobile app in the Apple App Store is ‘Musi - Simple Music Streaming’, bringing in an estimated $1M in March, down from $2M estimated in February 2024. 
• EMEA region’s top grossing mobile app in the Apple App store, ‘Happy Color® Art Coloring Book’, maintained the top spot in March with $2M in estimated open programmatic ad spend earned, up from $1M in February 2024.
• ‘Dragon City - Breed & Battle!’ maintained the top spot for LATAM in the Apple App store, earning an estimated $300K in estimated open programmatic ad spend earned in March, up from $273K in February.
• ‘Happy Color® Art Coloring Book’ took the top spot in North America with $7M in estimated open programmatic ad spend earned in the Apple App Store in March 2024, beating out Musi - Simple Music Streaming with $4M in estimated open programmatic ad spend earned.
  
  

Top Grossing Apple Apps by Region in March 2024

APAC

1. ‘Musi - Simple Music Streaming’: $1M estimated open programmatic ad revenue
2. ‘Toon Blast’: $756K estimated open programmatic ad revenue
3. クラシルリワード-移動・チラシ・レシートでポイントがたまる: $681K estimated open programmatic ad revenue

EMEA

1. ‘Happy Color® Art Coloring Book’: $2M estimated open programmatic ad revenue
2. ‘Sudoku.com - Number Games’: $678K estimated open programmatic ad revenue
3. ‘Solitaire’: $460K estimated open programmatic ad revenue

LATAM

1. ‘Dragon City - Breed & Battle!’: $300K estimated open programmatic ad revenue
2. ‘Happy Color® Art Coloring Book’: $161K estimated open programmatic ad revenue
3. ‘Sudoku.com - Number Games’: $152K estimated open programmatic ad revenue

North America

1. ‘Happy Color® Art Coloring Book’: $7M estimated open programmatic ad revenue
2. ‘Musi - Simple Music Streaming’: $4M estimated open programmatic ad revenue
3. ‘Solitaire’: $2M estimated open programmatic ad revenue
   
   

Download a complimentary copy of each report today:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.