Over 8k apps were delisted across Roku (7,235 apps), Apple TV (782 apps), and Amazon Fire TV (31 apps) in Q1 2024, marking the highest amount of delisted apps in any quarter in last two years; Samsung once again delisted zero (0) apps in Q1 2024, a trend that has continued for three consecutive quarters
LONDON, 30 April 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Delisted CTV Apps Report, analyzing Q1 2024 delisted apps.
The report identifies applications that are no longer available for download from the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting action, i.e., Roku, Amazon, Apple, Samsung, or the app developer.
Pixalate's report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including:
Pixalate’s data science team analyzed 94k+ CTV apps across Amazon Fire TV, Apple TV, Roku, and Samsung Smart TV app stores. The report focuses on apps that have been removed from the app stores as of Q1 2024, and includes analysis back to Q1 2022.
Delisted apps may pose a risk to consumer privacy and the quality of the app ecosystem. While removing apps from a store can prevent future downloads, they may still remain installed on users' devices and continue to collect personal information. Pixalate benchmarks this important metric because advertising revenue to certain of these apps may incentivize and perpetuate privacy risks.
Download and explore a complimentary copy of the Q1 2024 Delisted CTV Apps Report:
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Delisted CTV Apps Report (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
