Pixalate’s March 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Google Play Store: ‘Kik - Messaging & Chat App’ Leads in North America

‘Snack Video’ generated an estimated $4 million in estimated open programmatic ad revenue in APAC in March 2024 on Apple, according to Pixalate’s research; ‘Kik — Messaging & Chat App’ was No. 1 in North America ($3M)

LONDON, UK, April 30, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released March 2024 Global Top Grossing Mobile Apps Report - Google Play Store.

The report includes estimates on top grossing mobile apps in open programmatic advertising revenue by global region across the Google Play Store, as measured by Pixalate. An Apple App Store version of this report is also available.

Regions examined include North America, Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and Latin America (LATAM). To compile this research, Pixalate’s data science team Pixalate’s data science team analyzed over 26 billion open programmatic ad impressions across over 8.1 million mobile apps - including delisted apps - from the Google Play Store as of March 2024.

Key Findings: Top Grossing Google Play Store Apps

• APAC region’s top grossing mobile app in the Google Play Store is ‘SnackVideo’ with an estimated $4M in open programmatic ad spend earned in March 2024, followed by ‘Wynk Music: MP3, Song, Podcast’ at $3M.  
• EMEA region’s top grossing mobile app in the Google Play Store, ‘Words of Wonders: Crossword’ earned an estimated $2M in open programmatic ad spend in March, up from $809K in February. 
• ‘Kwai’ - download & share video’ maintained their top spot grossing LATAM in the Google Play Store in March, with an estimated $2M in open programmatic ad spend earned in March, flat to February 2024.
• The top grossing app ‘Kik — Messaging & Chat App’ in North America in the Google Play Store earned an estimated $3M in open programmatic advertising in March 2024, flat to February 2024
  
  

Top Grossing Google Apps by Region in March 2024

APAC

1. ‘SnackVideo’: $4M estimated open programmatic ad revenue
2. ‘Wynk Music: MP3, Song, Podcast’: $3M estimated open programmatic ad revenue
3. ‘Candy Crush Saga’: $3M estimated open programmatic ad revenue

EMEA

1.  ‘Words of Wonders: Crossword’: $2M estimated open programmatic ad revenue
2. ‘Tumblr—Fandom, Art, Chaos’: $1M estimated open programmatic ad revenue
3. ‘Opera browser with AI’: $976M estimated open programmatic ad revenue

LATAM

1. ‘Kwai - download & share video’: $2M estimated open programmatic ad revenue
2. ‘Music Player & MP3:Lark Player’: $1M estimated open programmatic 
3. ‘Gangstar Vegas: World of Crime’: $1M estimated open programmatic ad revenue

North America

1. ‘Kik — Messaging & Chat App’: $3M estimated open programmatic ad revenue
2. ‘Tumblr—Fandom, Art, Chaos’: $3M estimated open programmatic ad revenue
3. ‘Words with Friends Word Puzzle’: $2M estimated open programmatic ad revenue
   
   

Download a complimentary copy of each report today:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.