This week's review of ad fraud and privacy in the digital advertising space.
GDPR Evasion in the Mobile App Ecosystem
Over 32 million EU and UK users' personal data may have been unlawfully processed. Pixalate’s Q4 2024 report investigates potential GDPR violations in the mobile app ecosystem, highlighting how European users' data privacy rights may be compromised by apps on Google Play and the Apple App Store that lack identifiable privacy policies.
Key Findings:
- Over 32 million EU and UK users' personal data may have been unlawfully processed by apps lacking privacy policies.
- 14,900+ ad-enabled mobile apps without privacy policies were found on the Apple App Store and Google Play.
- 92% of these apps list Google Ad Exchange as an ad partner in their apps-ads.txt files.
Download the report here:
IVT & Ad Fraud Benchmarks - Q4 2024
21% of desktop and mobile web traffic in the United States was invalid in Q4 2024. The IVT & Ad Fraud Benchmarks Reports analyze invalid traffic and ad fraud across 16 countries in Q4 2024, using data from over 100 billion global programmatic ad impressions.
The insights are derived exclusively from Pixalate's datasets, which are primarily composed of buy-side open auction programmatic traffic sources.
Download the latest reports here:
SSP Supply Path Optimization Rankings - Q4 2024
Google AdExchange, Verve, and Magnite lead the way in the United States. These reports rank SSPs based on supply path optimization, highlighting those with the highest ad volume from direct publisher relationships across desktop, mobile web, mobile apps, and connected TV (CTV) apps.
The SPO scores in this report, along with the metrics used to calculate them, are derived from Pixalate’s proprietary technology and methodology, applied to billions of impressions across our customer base.
Download the latest reports here:
Top 100 CTV Bundle IDs - February 2025
Check out the most popular Bundle IDs for programmatic advertising in CTV. Our team analyzed 1.4B+ impressions across 6k+ Roku, Samsung, Fire TV, and Apple TV apps. Bundle IDs were ranked after filtering out invalid traffic (IVT).
The reports also include the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).
Download the CTV Bundle ID rankings here:
Publisher Trust Indexes - February 2025
The February 2025 Publisher Trust Indexes have arrived. These reports identify the top-ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 38B+ global open programmatic impressions across 14M+ domains and apps in February 2025.
In addition, we evaluated apps in the 'Video Gaming' and 'Sports' IAB categories. This analysis comprised 16B+ impressions across 600k+ gaming apps and 850M+ impressions across 100k+ sports apps.
Download the February 2025 reports here:
Top Grossing Mobile & CTV Apps - February 2025
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Which mobile and CTV apps generated the most programmatic ad revenue in February 2025? We recently announced the top grossing mobile and CTV apps reports. These rankings are based on an analysis of 31B global open programmatic impressions across 6M mobile apps and 2B global ad impressions across 6k CTV apps.
Download the February 2025 reports here:
Traffic Trends: vMVPD and FAST Apps - Q4 2024
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88% of Open Programmatic Ad Spend Goes to vMVPD Apps on Apple TV. We also released reports analyzing ad spend and invalid traffic (IVT) trends across vMVPD and FAST apps in Q4 2024. These reports summarize insights gathered from 7B+ open programmatic advertising transactions across 6k unique CTV apps.
Download the February 2025 reports here:
Monthly Delisted Mobile Apps - February 2025
50k apps were delisted from the Apple App Store, 97k were delisted from Google Play. To track monthly delisting trends in February 2025, our team analyzed 7.5M+ apps across the Apple App Store and Google Play. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
Download the February 2025 reports here:
