According to Pixalate’s research, 19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free Ad-Supported TV (FAST) apps in Q4 2024, followed by Amazon Fire TV (16%), Roku (12%), and Apple TV (7%); Ad spend share of voice (SOV) on FAST apps decreased YoY on all platforms (-19% YoY combined), according to Pixalate’s data
LONDON, March 19, 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2024 Global FAST Apps Ad Spend and Ad Traffic Trends Reports. Pixalate published Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.
In the fourth quarter of 2024, Pixalate’s data science team analyzed over 7 billion open programmatic ad transactions across over six thousand unique Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV CTV apps.
FAST (Free Ad-Supported TV) apps offer viewers access to “linear” video content presented in a channel-based format without the burden of subscription fees. Unlike streaming platforms that rely on viewer subscriptions, the FAST apps model is sustained by advertising revenue providing users with free, ad-supported video streaming services.
Download all of Pixalate's Q4 2024 Free Ad-Supported Television (FAST) Apps Reports:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Q4 2024 FAST Apps Rankings & Traffic Analysis Reports, reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. For this press release and the Q4 2024 FAST Apps Rankings & Traffic Analysis Reports, open programmatic ads sold, as measured by Pixalate, are used as a proxy to generate ad spend estimates.
