In Q3, there have been more ad fraud impressions per visit on mobile devices than on desktops. In other words, mobile has a higher rate of fraudulent activity per impression than desktop.
See above for Percentages of Fraudulent Impressions occurring on Desktop, Mobile, and Video (on either device) in Q3.
In Q3 Pixalate's analytics reveal Droid is more exposed to ad fraud than iPhone. Droid’s open source operating system leaves it more exposed to hackers. It seems one price of open source is a mix-bag of participants. See graph below for details.
Pixalate's blog is designed to provide up-to-date relevant information pertaining to Ad Fraud, Analytics, Optimization, Transparency, and Digital Media for Ad Networks, Publishers, Advertisers, and the general public. Currently, Pixalate is the only company that detects, monitors and suppresses fraud in mobile advertising (in both apps and mobile web).
* Data is collected by Pixalate, Inc. and is based on over 10 billion impressions from Q3.
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