News, Entertainment and Health are the industry leaders for catching views. In Q3 Pixalate's Analytics revealed which web categories had the most ads viewed. A view consists of seeing more than half of an advertisement for at least one
second. News lead the way with 59%, followed closely by Entertainment 58% and Health 54%.
Pixalate is one of the foremost advanced real time ad analytics and optimization platforms that collects data from across the industry to deliver an unparalleled product spanning over 100 data points (including impressions, clicks, conversions).
*Data is collected by Pixalate, Inc and is based on over 10 billion impressions from Q3.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”