This week's review of ad fraud and quality in the digital advertising space.
Join Pixalate and XUMO for a webinar on Thursday, November 18, 2021, at 1 pm ET (5 pm UTC), for an in-depth look at the latest trends in the Connected TV (CTV) open programmatic ad supply chain.
Pixalate's data science team analyzed over 60,000 CTV apps in H1 2021 across major app stores, including Roku, Amazon Fire TV, and Samsung, to compile the research reviewed in the webinar.
For the first time ever, Instagram contributed more in ads revenue in the U.S. than Facebook. "Instagram's U.S. ad revenues are growing faster than Facebook's overall, but ad growth for both platforms is driven by similar factors, including more ecommerce and retail ads and more investment into direct response video ads," informs eMarketer.
Apple software boss Craig Federighi expressed the company's concerns over the draft of the EU regulation forcing Apple to allow users to install software from outside the App Store. "Apple contends that such a move would make phones the target of malware or hijacking by cybercriminals," according to Reuters.
Gartner recognized Amazon as this year's leader in the ad tech industry. "Amazon took a page right out of Google’s playbook, by creating a workable balance between its own inventory and third-party ad inventory and by embracing self-serve," according to AdExchanger.
Pixalate revealed insights about the level of increase of ad spend in CTV globally and the best quality CTV apps for advertisers:
