This week's review of ad fraud and privacy in the digital advertising space.
You can download the report here:
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We also released the Q2 2024 Made For Advertising (MFA) Ad Spend Report for Mobile Apps for apps in the Google Play Store and Apple App Store. It is the ad industry’s first report benchmarking MFA across mobile apps.
The report benchmarks advertising trends on likely MFA mobile apps, including ad spend, age of MFA apps, top grossing MFA mobile apps for open programmatic advertising, and MFA mobile app developers. Pixalate also released web and CTV versions of the report.
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The Q2 2024 Made For Advertising (MFA) Ad Spend Report for Connected TV (CTV) Apps for apps in the Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV app stores.
The report benchmarks advertising trends on likely MFA CTV apps, including ad spend, age of MFA apps, top grossing MFA CTV apps for open programmatic advertising, MFA CTV app developers, and the top ad platforms (SSPs) selling ads on likely MFA CTV apps. Pixalate also released a mobile app version of the report.
The September 2024 Top 100 CTV Bundle ID rankings for Open Programmatic Connected TV (CTV) Advertising are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
