Ad fraud in programmatic. Quality in the digital media ecosystem. Improving transparency in the real-time media marketplace.
From buyers to sellers, everyone in the programmatic space has a stake in the ground when it comes to these issues. And everyone would do well to make improvements in these areas. It's what the industry has been clamoring for for years, after all.
Come chat with us to learn more about our comprehensive suite of media measurement and ad fraud detection and prevention tools across mobile, desktop, OTT, display, video — you name it! We have a solution.
Even if you just want to learn some of the basic about ad fraud, or learn more about our monthly Seller Trust Indexes — which rank the overall quality of sellers in the programmatic space — we're happy to chat.
And the best part is, here's the view while we talk it up:
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”