Pixalate has released the June 2017 Programmatic Click Fraud Benchmarks Report. The report offers digital marketers the first look at click fraud rates in the programmatic media marketplace.
Inside the report you'll find:
Digital marketers have been attempting to ditch "click-based" metrics for years, but the KPI still shows up on campaign reports. And while the ad world debates the merits of click-based metrics, the impact click fraud has within programmatic is often overlooked.
The research, data, and insights contained in this report can help buyers and sellers understand and benchmark click fraud in programmatic — with granular data that drills down into specific channels and devices.
Download the report today to learn more about click fraud in programmatic!
