The H2 2023 Server-Side Ad Insertion (SSAI) benchmark report analyzes the state of SSAI implementation across top Connected TV (CTV) platforms. SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.
The Q4 2023 Global Top Grossing Connected TV Apps Benchmark Reports include estimates on top grossing apps in open programmatic advertising by global region across Roku, Amazon Fire TV, and Samsung Smart TV.
Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms - Roku, Amazon Fire TV, Samsung, and Apple TV - from December 2023, based on global open programmatic advertising data.
The December 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:
The December 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
We released the December 2023 Children's Privacy Index for Mobile Advertising Sellers. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
