Pixalate's Q1 2024 SupplyChain Object (SCO) Verification Report contains insights from Pixalate’s OpenRTB SCO verification process, which examines open programmatic advertising Supply Chain Objects (SCO) across Desktop and Mobile Web and also measures its implications for Invalid Traffic (IVT, including ad fraud).
The Q1 2024 CTV Supply-Side Platform (SSP) Market Share Report ranks open programmatic advertising SSPs by their estimated market share in North America for advertising delivered on apps in the Roku, Fire TV, Samsung Smart TV, and Apple TV App Stores as of March 2024.
The Q1 2024 CTV Bundle ID Mapping Report for Samsung Smart TV provides insights into some common challenges in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps, the presence of multiple Bundle IDs per app, and the extent to which the variation of Bundle IDs for each app exists.
%20-%20BLOG%20COVER.png?width=420&height=236&name=April%202024%20Web%20Publisher%20Trust%20Index%20(PTI)%20-%20BLOG%20COVER.png)
The April 2024 Web Publisher Trust Indexes (PTIs) are a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
The Q1 2024 Delisted Mobile Apps Report analyzes apps delisted from during the first quarter of 2024. The research focuses on profile information and various insights observed in the programmatic advertising bid stream, such as the developer’s country of registry, the level of app abandonment, and delisted apps with advertising.
The inaugural Mobile App IVT Trends: IAB Categories for Open Programmatic Advertising Report analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.
%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=May%202024%20CTV%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png)
The May 2024 Global CTV Publisher Trust Index for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=May%202024%20Mobile%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png)
The May 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
The May 2024 Connected TV (CTV) App Spoofing Reports for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV reveal which CTV apps are most at risk of app spoofing.
The May 2024 Mobile App Spoofing Reports for the Apple App Store and Google Play Store reveal which mobile apps are most at risk of app spoofing.
The May 2024 Top 100 CTV Bundle ID rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).
