This week's review of ad fraud and quality in the digital advertising space.
"As of this year’s second quarter, streaming now accounts for a quarter of all television minutes viewed, according to Nielsen’s latest Total Audience Report," reported MediaPost. "That’s a significant leap from streaming’s 19% share of TV minutes in last year’s fourth quarter."
In this piece, Digiday takes a deep dive into redirect tracking. "Redirect tracking appears to be a lower-profile method of tracking people online," Digiday wrote. "However, as the online advertising industry races to find an identifier to replace the third-party cookie, redirect tracking could serve as an interim substitute, if not a permanent successor."
In this piece, AdExchanger looks at three ways Apple has recently flexed its strength in the ad world. Included are Apple News redirects, IDFA restrictions, and Apple's ad network.
"Programmatic’s 'unknown delta'—the recent finding that 15% of ad spend seems to vanish into the ether—has sparked efforts to shine a light on ad tech’s opaque supply chain," wrote Adweek. "That is translating into added scrutiny of redundant middlemen and fraudsters alike."
