Pixalate Week in Review: July 5 - 9, 2021

This week's review of ad fraud and quality in the digital advertising space.

Pixalate presents 10 best CTV & mobile apps in ad quality in various categories

Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 apps across the most popular CTV and mobile platforms, including Roku, Amazon, Google, and Apple:

• The top CTV Movies & TV apps for advertisers (North America)
• Top Grossing CTV apps owned by public companies

Find all rankings here for free.

How to avoid ad fraud and privacy breaches in programmatic advertising

Jalal Nasir, founder and CEO of Pixalate, revealed the best practices for handling ad fraud and consumer privacy in the challenging environment of programmatic advertising. "There is no one-size-fits-all ad fraud strategy", but Pixalate's CEO presents key steps to tackle these challenges.

Find the full article on Tech Crunch.

Dozens of states sue Google over Play Store advantage

The District of Columbia and 36 states sued Google over holding a monopoly on Android app distribution in the US and Canada. "The suit alleges that Google abused its dominance in the mobile ecosystem to favor its own Google Play Store, reducing competition in the process," claims CNN.

Check more information here.

Coalition of companies call to ban "surveillance advertising"

Vivaldi, DuckDuckGo, and 12 other companies call lawmakers to ban "surveillance advertising". It means "serving ads to users based on their activity across websites and apps," informs MediaPost.

Learn more here.

CTV ranks No. 1 in Video Ad Impressions in North America

CTV took over desktops "to become the most-used device for delivering video ad impressions in the U.S. and Canada," informs MediaPost. CTV is also a platform with the lowest ad fraud rate among devices. 

 

 Find more details here.