GasBuddy reached the top of both Google Play Store and Apple App Store rankings for the Travel category in May 2021 in North America on Pixalate’s Publisher Trust Index. The app performed well, especially in Apple’s classification, where GasBuddy scored more than 90 in Invalid Traffic, App-Ads.txt, and Viewability.
The incoming summer holiday season results in increased interest in traveling, which affects higher usage of travel apps.
FlightRadar24 was closely behind GasBuddy. The popular flight tracker showed versatility across measured metrics, including an excellent score of 99 in the Brand Safety category on both the Apple and Google rankings.
It’s also worth noting that some apps with excellent ad quality are quite niche. The perfect example is Convert Any Unit Lite scoring at least 90 in all metrics — except Popularity (38) — in the Apple App Store ranking.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
