This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic.
Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40%
This blog post aggregates a sampling of coverage on Pixalate's COVID-19: Programmatic OTT/CTV Benchmarks.
"Advertising rebounded in April — at least on connected televisions — as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine," Adweek reported.
MediaPost noted: "Hulu (+44%) and Sling TV (+30%), the two biggest Roku store apps by programmatic ad spend, saw significant gains, as did The CW (+129%), Fox News Channel (+103%) and ABC (+31%), among others."
"The ongoing Covid-19 pandemic meant that most people around the country remained housebound—and, in many cases, were watching television—for most of March, April and May," reported Adweek. "Now, even with restrictions easing ... connected TV usage remains well above pre-Covid-19 levels, according to new data from Nielsen.
In this podcast, eMarketer hosted Bob Liodice, president and CEO of the Association of National Advertisers (ANA), to discuss how COVID-19 is changing the ad industry and how it compares to previous economic downturns.
