This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released the Q3 2018 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.
Download the report for a full update on ad fraud in programmatic.
"Ad fraud should not be tolerated in advertising, period," said Evans. "But the reality is that bad actors will always try to steal from the industry, and it’s up to everyone else to be constantly vigilant and proactive to combat fraud." Read the full Q&A.
OTT/CTV is poised to grow more than 60% in 2019, and this rapid rise attracts fraudsters and creates challenges for media quality. To help marketers protect their investments, while not sacrificing scale, Pixalate is excited to invite you to 'How to Succeed With High Quality OTT in 2019' on Monday, January 28th at 1pm EST.
"Google has removed 85 apps from its Play Store after finding out that they were pushing aggressive, full-screen adware to Android users," reported The Hacker News. "The now-removed 85 apps in question disguised as games, streaming TV, and remote control simulator apps in the Google Play store and had collectively been installed by nine million users all over the world."
According to the Wall Street Journal, Comcast's NBCUniversal will in 2020 "launch an ad-supported streaming video service that will be free for pay-TV subscribers, adding to a plethora of coming options for consumers from big media companies."
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