This event has concluded. Read the recap and watch the recording here.
OTT/CTV is poised to grow more than 60% in 2019, and this rapid rise attracts fraudsters and creates challenges for media quality. To help marketers protect their investments, while not sacrificing scale, Pixalate is excited to invite you to 'How to Succeed With High Quality OTT in 2019' on Monday, January 28th at 1pm EST.
As the only company accredited by the MRC for invalid traffic detection and filtration in OTT/CTV, we wanted to gather industry experts to bring you leading perspectives on what's coming for OTT/CTV and media quality in 2019.
Join Amin Bandeali, CTO, Pixalate, and moderator Amy King, VP Product Marketing, Pixalate, as they host the following experts:
Todd Johnson VP of Emerging Markets, RhythmOne
Todd Johnson is the VP of Emerging Technology for RhythmOne, a market leader in multiscreen digital advertising solutions. Todd’s tenure with the company began in 2013 with YuMe, a leading digital video brand advertising provider which was acquired by RhythmOne in 2018. Over the course of his career at the company, he has partnered with and built solutions for top national brands as well as local market advertisers to address evolving trends in video consumption. Todd regularly presents “The Evolving Living Room & Advancement of TV,” a roadshow series that addresses the bifurcation of linear TV advertising with evolving demographic and multi-device viewing behaviors. Prior to joining RhythmOne and YuMe, he spent time at the Leaf Group (formerly Demand Media), ManiaTV, Mindshare, and Omnicom. Todd believes that while today’s landscape of fragmentation and distraction is a challenge, it offers a great opportunity to find ways to meaningfully engage consumers. He is a graduate of the University of California, Berkeley.
Clare Dunnett VP of Client Success, Telaria
Clare Dunnett joined Telaria, Inc. in 2016 to lead and grow the supply operations organization and today leads the Global Client Success team. With 15+ years of digital media and publishing experience, Clare has held roles across sales and operations with a focus on strategic growth and partner success. Originally from the UK, Clare relocated to San Francisco in 2012 where she joined BrightRoll (acquired by Yahoo) to lead the Publisher Development group.
Dan Alexander CEO + Co-founder, Bold Screen Media
Dan is a digital media expert, with 16+ years of experience in the industry, mainly in the Operations Management, Sales, and Publisher Development roles. Dan has worked for great companies like: Evolve Media (Gorilla Nation Media), Adconion Media Group (Acquired by Singtel/Amobee), Conversant (Acquired by Alliance Data), and SpotX (Acquired by RTL Group). Dan is the co-founder and CEO of Bold Screen Media, a data driven markettplace driving performance for brands and agencies.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”