vMVPD apps like Sling and Fubo can be referred to by 100+ Bundle IDs (Q1 2023)

Pixalate recently released the Q1 2023 CTV Bundle ID Mapping Report, a study of billions of open programmatic CTV ad transactions in Q1 2023 to provide insights into the scale of variations in CTV Bundle IDs.

We thought it would be beneficial to highlight some of the most interesting findings.

38%+ of Fire TV CTV Apps Are Referred to by Multiple Bundle IDs

Percentage of apps referred to by multiple Bundle IDs; Q1 2023; as measured by Pixalate:

Fire TV

• 2+ Bundle IDs - 38.4%
• 3+ Bundle IDs - 12.1%

Roku

• 2+ Bundle IDs - 36.5%
• 3+ Bundle IDs - 12.3%
  
  

24% of open programmatic ad spend on Amazon CTV apps goes to apps that are referred to by 10+ Bundle IDs

Percentage of apps referred to by multiple Bundle IDs; Q1 2023; as measured by Pixalate:

Fire TV

• Apps with 2+ Bundle IDs - 93%
• Apps with 3+ Bundle IDs - 63%
• Apps with 10+ Bundle IDs - 24%
  
  

Roku

• Apps with 2+ Bundle IDs - 86%
• Apps with 3+ Bundle IDs - 80%
• Apps with 10+ Bundle IDs - 15%

For more Q1 2023 CTV Bundle ID Mapping analysis, download a free copy of the report here:

The research contained in this report represents monthly data collected by Pixalate from January 1, 2023 through March 31, 2023.

If you are interested in more insights like the above, across desktop, mobile and CTV devices,  please reach out to us using this contact form.

Disclaimer

The content of this press release, and the Q1 2023 CTV Bundle IDs Mapping Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps from the Roku and Amazon Fire TV CTV app stores.