Pixalate recently released the Q1 2023 Delisted CTV Apps Report, which provided an analysis of delisted apps on the Roku and Amazon Fire TV app stores.
We thought it would be beneficial to highlight some of the most interesting findings.
Estimated open programmatic ad spend detected on delisted CTV apps; Q1 2023; as measured by Pixalate:
Percentage of delisted apps with open programmatic advertising; Q1 2022 through Q1 2023; as measured by Pixalate:
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Length of time apps were downloadable prior to their delisting throughout the previous 5 years; Q1 2023; as measured by Pixalate:
1 year+
1 year
2 years
3 years
4 years
5 years+
Country of registry on CTV apps analyzed by Pixalate; Q1 2023:
For more Q1 2023 Delisted CTV Apps analysis, download a free copy of the report here:
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Delisted CTV Apps Report: Q1 2023 (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
