Pixalate Releases Ad Industry’s First Made For Advertising (MFA) Mobile Apps Report: $7.5 Million Estimated Global Ad Spend Went to Likely MFA Mobile Apps Across Google & Apple App Stores in Q1 2024

Pixalate is the first global ad fraud prevention platform to analyze mobile app MFA data; the Pixalate data science team analyzed 5.1M downloadable mobile apps from the Google Play Store and Apple App Stores, and 50+ billion global open programmatic advertising impressions on mobile devices in Q1 2024, to compile this research

LONDON, June 12, 2024 --- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Made For Advertising (MFA) Ad Spend Report for Mobile Apps for apps in the Google Play Store and Apple App Store. It is the ad industry’s first report benchmarking MFA across mobile apps.

The report benchmarks advertising trends on likely MFA mobile apps, including ad spend, age of MFA apps, top grossing MFA mobile apps for open programmatic advertising, and MFA mobile app developers. Pixalate also released web and CTV versions of the report.

Pixalate's data science team analyzed 5.1 million downloadable mobile apps, and 50+ billion global open programmatic advertising impressions on mobile devices in Q1 2024, to compile this research.

Key Stats: Pixalate’s Benchmark Report for MFA Mobile Apps in Q1 2024

• $7.5 million estimated Q1 2024 open programmatic ad spend went to likely mobile MFA apps
  • Apple-hosted likely MFA apps saw $1.5 million in estimated ad spend
  • Google-hosted likely MFA apps saw $3.7 million in estimated ad spend
• 53% of global open programmatic ad spend on likely MFA mobile apps goes to developers with private domains
• On average, non-MFA mobile apps have been downloadable from the Google and Apple app stores 1.5x longer than likely MFA apps
• 51% of estimated ad spend on likely mobile MFA apps goes to apps categorized as “Mobile Games” and “Hobbies & Interests” IAB categories
  
  

What’s inside the report

Pixalate’s Made for Advertising (MFA) Mobile Apps Benchmark Report includes:

• Ad spend on likely MFA mobile apps
• MFA apps store analysis (Google Play Store and Apple App Store)
• App store category analysis
• Private vs. public registration
• Age of MFA apps
• Top likely MFA apps and developers based on estimated open programmatic ad revenue and number of apps

Download the full report today:

About Pixalate

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com 

Disclaimer

The content of this press release, and the Global Benchmark Report for Made For Advertising mobile Apps (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared in this press release and/or the Report is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person, website, or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.