New research into the state of Connected TV (CTV) device market share reveals that Apple’s share in North America declined to a 12-month low of 4.6% as of the end of Q2 2023
LONDON, Aug. 30, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 CTV Device Global Market Share Report.
The report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on their share of open programmatic ad traffic, as measured by Pixalate.
Key findings:
Download the complete Q2 2023 CTV Device Market Share Report here:
For a full list of devices, please visit the Media Ratings Terminal and sign up for a free account.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the February 2023 CTV Device Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied.
