LONDON, August 31, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q2 2023 CTV Device Spoofing Report: Roku to reveal how often non-Roku devices pretend to be Roku devices in the open programmatic advertising ecosystem.

Spoofing is a form of invalid traffic (IVT) in which an ad impression is misrepresented. Device spoofing is a form of spoofing in which one device (such as an iPhone) masquerades as another device (such as a Roku). Fraudsters may disguise a mobile device as a Roku device because advertisers are willing to spend more money if their ad is shown on a Roku device.

Key Findings:

• 22% of all spoofed Roku traffic originated from non-CTV devices (e.g., mobile or desktop devices) in Q2 2023, sharply up from 5% reported in Q1 2023.
• 13% of all Roku device spoofing originated from other (non-Roku) CTV devices in Q2 2023.
• When Roku device spoofing originated on a mobile device in Q2 2023, it was far more likely to be from an Android-powered device (92%) compared to iOS (8%).

For more details about this form of spoofing, please visit the original blog post about CTV device spoofing.

Top Roku CTV Apps most spoofed from non-CTV devices in Q2 2023

Here are the top five Roku apps that were spoofed most often by non-CTV devices in Q2 2023, according to Pixalate’s data:

1. The Roku Channel
2. Plex - Stream Free TV & Movies
3. OnDemandKorea
4. FloSports
5. Xumo

To view the full list of CTV apps targeted by spoofing from non-CTV devices in Q2 2023, please download the Q2 2023 CTV Device Spoofing Report: Roku here.

Top Sell-Side Platforms (SSPs) impacted by Roku device spoofing in Q2 2023

Here are the top five SSPs impacted by Roku device spoofing in Q2 2023, based on volume of programmatic ad impressions, according to Pixalate’s data:

1. Google AdExchange
2. Magnite
3. FreeWheel
4. PubMatic
5. PulsePoint

To view the full list of SSPs impacted by spoofing from non-CTV devices in Q2 2023, please download the Q2 2023 CTV Device Spoofing Report: Roku here.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the CTV Device Spoofing Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.