LONDON, September 27, 2024 -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2024 Global Mobile Ad Supply Chain Trends Report. In addition to the Global report, Pixalate also released North America, APAC, EMEA, and LATAM versions of the report.
The reports comprehensively analyze the state of open programmatic mobile in-app advertising on apps from the Google Play Store and Apple App Store across North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) between January 2024 and March 2024. The reports also include mobile device market share trends, including Apple iOS devices and devices powered by Google’s Android operating system.
To compile this research, Pixalate's data science team analyzed 5.1 million downloadable mobile apps in the Google Play and Apple App stores and over 50 billion global open programmatic advertising impressions in Q2 2024.
The reports provide key insights into the state of the global mobile app ad industry by platform, including estimated open programmatic ad spend trends by global region, top grossing mobile apps, invalid traffic (IVT) and ad fraud trends, IAB app category ad spend trends, and more.
Download and explore the complete Q2 2024 Global Mobile Ad Supply Chain Trends Reports:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Global Mobile Ad Supply Chain Trends Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), "'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic." Certain IVT is also sometimes referred to as "ad fraud." Per the MRC, "'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes."
