Pixalate's Q4 2023 Mobile App Rankings for Top US Apple App Store Developers For Open Programmatic Advertising: US-Registered Apps (129k) Take 22% of Global Open Programmatic Ad Spend Market Share

Research into Apple App Store apps and developers by Pixalate reveals 69k total mobile app developers with at least one U.S.-registered app; MobilityWare and Zynga are the top two grossing developers in estimated open programmatic ad spend earned in Q4 2023

London, March, 26 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Apple App Store.

The report is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world. The report benchmarks the number of developers with Apple App Store mobile apps registered in the U.S., the volume of U.S. registered apps, and leading U.S. apps and developers based on estimated open programmatic advertising spend earned in Q4 2023.

Key Findings - U.S.-registered Apps and Developers in the Apple App Store:

• The number of U.S.-registered apps in the Apple App Store at the end of Q4 2023 was 129k, down by 3% YoY (from Q4 2022)
  • These apps are from 69.4K unique app developers
  • These apps account for 6% of the total 1.8M apps available in the  Apple App Store 
  • 26% of U.S.-registered apps come from 2% of developers
  • 78% of developers are single-app developers

• In Q4 2023, U.S.-registered apps earned 22% of the monthly estimated global open programmatic ad spend among Apple App Store apps
• The number of U.S.-registered apps with ads in the Apple App Store (based on app-ads.txt data) is 15k, an increase of 13% YoY
• MobilityWare is the top-ranked U.S.-registered mobile app developer regarding estimated open programmatic ad spend ($6.1M) among Apple App Store apps in Q4 2023
• MobilityWare and Zynga each earn over $4M in monthly ad spend
• Inpeace App Software Dev LLS, a developer of apps for churches and religious communities, ranks first among U.S.-registered mobile app developers based on volume of the total number of apps (703) in the Apple App Store as of Q4 2023
  
  

TOP DEVELOPERS BY OPEN PROGRAMMATIC AD SPEND*

1. MobilityWare - $6.1M estimated monthly ad spend & 44 apps 
2. Zynga Inc. - $4.0M estimated monthly ad spend  & 45 app 
3. PeopleFun, Inc. - $3.0M - estimated monthly ad spend & 16 apps
4. Lion Studios Plus LLC - $2.7M - estimated monthly ad spend & 17 apps
5. MediaLab AI - Kik - $2.1M - estimated monthly ad spend 1 - Number of apps

*Estimated Ad Spend is based on Open Programmatic Ad Traffic as measured by Pixalate.

TOP DEVELOPERS* BY VOLUME OF APPS

1. Inpeace App Software Dev LLC - 703 apps
2. Magzter Inc -  408 apps
3. Mindbody, Incorporated - 403 apps 
4. Townsquare Media, LLC - 381 apps
5. Big Fish Games, Inc - 358 apps

*In the context of this report, each unique developer name as displayed in the app store is treated as its own developer.

Download the full report today: Pixalate’s U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Apple App Store.

About Pixalate

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com 

Disclaimer

The content of this press release, and the Mobile App Economy Benchmark Reports (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends in the time period studied.