This week's review of ad fraud and quality in the digital advertising space.
Recently, Jalal Nasir, CEO of Pixalate, shared his thoughts with ABC7 News on the privacy issues regarding Apple App Store. You can watch the full material in the Tweet embedded below.
Moreover, Pixalate recently published blogs exploring ad quality and privacy issues in mobile and CTV apps, including:
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Join Pixalate for a webinar on Thursday, October 7, 2021, at 1 pm ET (5 pm UTC), as we take a deep look at the latest trends in the mobile in-app ecosystem relating to risk factors around consumer privacy, popular delisted apps, app safety, and compliance.
To learn more about why apps are delisted by Google Play Store and Apple App Store, check our Delisted Apps Report here.
After rumors last week, Congress passed a bill allocating new funds to FTC. "A proposal passed by a House committee would allocate $1 billion to the FTC to staff a new bureau addressing unfair or deceptive practices related to privacy, data security, identity theft and other data abuses," informs Digiday.
After new research proving the negative influence of Instagram on teens' mental health, a trio of Democratic lawmakers called out Facebook to halt its plans to launch a new platform targeting adolescents, according to MediaPost.
American B2B tech sector noted a remarkable rise in ad spending in 2020. "After achieving 50.3% growth in 2020 over 2019, growth will slow, but ad spending in this sector will still reach nearly $3.5 billion by year end 2021," reveals eMarketer.
