Plex and Pluto TV secured No. 1 spots in the EMEA CTV Publisher Trust Indexes for Roku and Amazon Fire TV platforms in June 2021. Moreover, they are the only apps achieving a maximum 99 Final Score.
Roku’s ranking for the Movies & TV category is led by Plex, which advanced from the second position in May. The app performed well across all metrics, particularly Popularity (99) and Invalid Traffic (89).
In the other CTV classification, Pluto TV was the top EMEA CTV app in the Movies & TV category for the second month in a row. It is worth mentioning that Pluto TV scored a 99 in three categories: Popularity, Ad Density, and Engagement.
Rakuten Viki cracked the top 5 of the Amazon Fire TV ranking by top results in the qualitative metrics. It is one of two apps obtaining the highest grade “A” across all such metrics: Invalid Traffic, Ad Density, and Engagement.
The second app securing this achievement is YuppTV. Along with Plex, YuppTV is also the only app reaching the top 3 of both Pixalate’s CTV rankings for the best quality apps for advertisers.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
