Hulu retook the top spots in the Pixalate CTV Publisher Trust Indexes for both Roku and Amazon Fire TV in July 2021. It regained the top spot from Sling TV, which was the top app in June in Roku’s classification. However, SlingTV was a close runner-up in July, achieving the second position on both Roku and Amazon Fire TV.
Hulu managed to reach the top of both rankings with excellent results across all metrics. In both classifications, the app scored at least 90 in every measured category. In addition, it is worth noting that Hulu obtained the highest possible score of 99 in both rankings for Popularity and Ad Density categories.
The runner-up, Sling TV, also performed well in all measured categories. The app scored at least 95 in all metrics across both CTV rankings. Sling TV is the only app obtaining such an achievement in July 2021.
Besides the leading two, there are many more quality apps for advertisers, even if they are not among the most popular or well-known. For example, WBRC FOX6 News scored only 79 in the Popularity category, but it achieved remarkable results in the qualitative metrics. The app managed to reach the top 10 of Amazon Fire TV ranking.
Find more information about all apps classified in the Publisher Trust Index here for free.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
