Hulu topped Pixalate's Publisher Trust Index rankings for Movies & TV apps on both the Roku and Amazon Fire TV apps stores in North America in May 2021. Hulu achieved it by excellent performance in a range of quality metrics, including the maximum score of 99 in Popularity and Ad Density categories across both app stores.
Competition among CTV Movies & TV apps regarding their ad quality is intense, and there are numerous worth considering from an advertiser’s perspective. For example, fuboTV excelled in Amazon Fire TV ranking by scoring at least 95 across all metrics. Likewise, in the Roku rankings, Sling TV reached the second position by a versatile performance, including an outstanding score of 97 in the Invalid Traffic (IVT) category.
XUMO reached the top 10 of Amazon Fire TV with a strong score (95) in the Ad Density metric. XUMO jumped from the 35th position in the April rankings to 10th position in May 2021.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
