Pixalate Week in Review: June 28 - July 2, 2021

This week's review of ad fraud and quality in the digital advertising space.

1. Webinar Recap - Publisher Trust Index methodology overview

Pixalate's data science team explained how analysis of two trillion data points and five million apps resulted in the first qualitative ranking of publishers for advertisers. Read the summary or watch the whole webinar to learn about the methodology behind the Publisher Trust Index.

Find our webinar recap here.

2. Kidoodle.tv CTO Dan Riddell on Programmatic CTV Quality and COPPA Compliance

Pixalate spoke with Dan Riddell, Kidoodle.tv's CTO, about how the platform maintains quality for programmatic advertisers while navigating the latest privacy laws — specifically the Children's Online Privacy Protection Act (COPPA).

Find whole interview here.

3. IAB Tech Lab presents new services to bring more transparency to digital ad buying 

"The IAB Tech Lab introduced a new service for publishers that aims to streamline some arduous data analysis processes and bring more transparency to digital ad buying," according to Adweek.

Learn more here.

4. Facebook sues over ad fraud scheme

Facebook sued four Vietnamese residents over allegedly organizing an ad-fraud scheme worth over $36 million, according to MediaPost. It "involved taking control of the accounts of users who worked at advertising and marketing agencies," informs MediaPost.

Check more information here.