Spades Free and Sonic Dash secured the first spots in Pixalate’s rankings of the top Video Gaming mobile apps based on overall quality for programmatic advertisers in May 2021 in North America.
App category is determined by IAB category classification. Video gaming is the most popular category across all mobile apps.
Spades Free reached the top spot in Google Play Store ranking, while Sonic Dash achieved the first rank in Apple App Store classification. Both apps performed well in all measured metrics, including a top score of 99 in both Brand Safety and Viewability.
Sudoku by genina.com is the only app from both top 10 rankings that scored 90 or more in all measured metrics. On the other hand, Words With Friends 2 achieved “A” in all categories, which allowed it to reach the second spot in Apple’s ranking for the second month in a row.
Interestingly, both apps from the top 2 of the Google Play Store ranking are products of the same developer. AI Factory Limited apps Spades Free and Backgammon Free jumped up by 80 positions compared to the April 2021 rankings.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
