The majority of the debate revolved around two points: 1) Inside Analytics, which includes quality of traffic, viewability (if more than 50% of ad is viewed above fold for at least one second), which Publisher its coming from, and heat-mapping (architecture of page ad occurred on, and where ad is located on said page) that Advertisers and Agencies would like to see (but aren't!) and 2) The Difference between Programmatic Buying and RTB. Fortunately, much of the conference (as well as previous conferences), can be viewed here.
The attending Pixalate crew included Caty, Christine (above), and Sunny (below).
Our gang was thrilled to be in the mix of it amidst publishers, advertisers and ad networks. We held down our own booth, rubbed shoulders over big data, and got to connect with potential clients and our fellow sponsors. Sunny, Pixalates Ad Operations Engineer, said,
"RTB is still young but is already a sophisticated system. At OMMA RTB, Pixalate was proud to be the only Big Data Analytics company that has the complete solution for all concerns raised with regards to inside analytics. All the steak holders at OMMA can begin using RTB with more confidence and remain ahead of the curve with the unparalleled Analytics that we provide."
Extended gratitude to our fellow sponsors who helped make this convention possible! @TheTradeDeskInc @Chango @BrightRoll @Centro @ResearchNowUS!
The final panel was excellent. Moderated by Helene Rosenblum of @LeapfrogOnline. The panelists included Eshwar Belani of @rocketfuelinc, Dave Oliveira of @Media_ocean, Tony Orsini of @ExperianMkt and Prem Shah of @chango. This final panel can be viewed in its entirely here.
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