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CTV Bundle ID Mapping Report for Roku

 

Pixalate's Q4 2024 CTV Bundle ID Mapping Report for Roku provides insights into some common challenges in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps, the presence of multiple Bundle IDs per app, and the extent to which the variation of Bundle IDs for each app exists.

Key Findings:

  • 29% of Roku apps are referred to by 2+ Bundle IDs in Q4 2024
  • 7% of global open programmatic ad spend on Roku apps in Q4 2024 goes to apps that are referred to by 10+ Bundle IDs, according to Pixalate’s data
  • 21% of global open programmatic ad spend on Roku apps in Q4 2024 went to non-standard bundle IDs, requiring to be mapped to an App Store ID
Download the full report for free today for a complete breakdown of our findings.
 
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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