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IAB Categories IVT Trends - APAC

 

Pixalate's Q3 2024 IAB Categories IVT Trends report for APAC analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.

Key Findings

  •  (25% overall regional IVT rate among apps in the top 10 IAB app categories):
    • “Healthy Living” had the highest regional IVT rate (41%) among the top 10 APAC categories
    • “Display Impression Fraud” IVT type had the highest regional share of IVT (10%)

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