This month's review of ad fraud and privacy in the digital advertising space.
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The Q4 2024 SSP market share rankings have arrived. These reports rank programmatic advertising SSPs by their estimated market share for ads delivered across web, mobile app, and connected TV (CTV) inventory.| North America: | LATAM: | APAC: | EMEA: |
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The most direct programmatic ad sellers. The SSP Supply Path Optimization (SPO) Ranking Reports rank web, mobile, and connected TV (CTV) programmatic ad sellers according to their SPO scores across 15 countries.| North America: | LATAM: | APAC: | EMEA: |
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Unveiling the most popular iOS and Android app 'Bundle IDs.' This month, we ranked the top mobile app Bundle IDs across the Apple App Store and Google Play Store in December 2024.
45% of Samsung Smart TV Bundle IDs were malformed, unidentified, and/or fraudulent. The Q4 2024 CTV Malformed and Fraudulent Bundle IDs Risk Reports include a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain.
Analyzing global click fraud trends. Pixalate's Q4 2024 Click Fraud Benchmarks Reports explore the various types of click-related invalid traffic (IVT), with a focus on open programmatic ad traffic on across mobile app, mobile web, and desktop web traffic.| Desktop Web: | Mobile Web: | Mobile App: |
Are 'non-standard' Bundle IDs negatively impacting ad spend optimization? In Q4 2024, we found that 21% of global open programmatic ad spend on Roku apps went to 'non-standard' Bundle IDs, the highest among leading CTV platforms like Amazon Fire TV (12%), Samsung Smart TV (10%), and Apple TV (5%).
Apple App Store delistings surged 168,000% month-over-month. We also released the December 2024 Delisted Mobile Apps Reports, identifying applications no longer downloadable from the Apple App Store and Google Play Store.
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The persistent threat of MFA. In Q3 2024, we found that 11% of global open programmatic web ad spend went to likely MFA sites, while 6% of websites with global open programmatic ad traffic were flagged as MFA. 
Hulu, Pluto TV, Plex, and SAMSUNG TV PLUS earned top marks. We also announced the top 100 Bundle IDs for open programmatic advertising across the most popular CTV platforms, including Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
Hulu took the US CTV market by storm. Earlier this week, we released the December 2024 Top Grossing Mobile and CTV Apps Reports, ranking apps according to open programmatic advertising revenue.
A look at mobile gaming apps. We released the December 2024 Publisher Trust Indexes for the Top Mobile Gaming Apps, which analyzed 17B+ global open programmatic impressions across 600k+ iOS and Android apps in December 2024 to rank the most trustworthy mobile game publishers for programmatic advertising quality. Download the reports here:
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
The team would like to thank everyone who visited us at CES 2025 in Las Vegas! And a special shout out to those who stopped by our ARIA Resort & Casino suite to discuss Pixalate's ad fraud, privacy, and compliance offerings.
