Pixalate’s research reveals 710 apps were found to be delisted across four major CTV app stores in Q2 2024 with 95% of them being delisted in the Apple TV store (678 apps); 31 apps were delisted from Amazon Fire TV, while Roku had 1 app delisted and Samsung Smart TV had none
LONDON -- August 8, 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2024 Delisted CTV Apps Report.
The report identifies applications that are no longer available for download from the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting action, i.e., Roku, Amazon, Apple, Samsung, or the app developer. While some apps are delisted for benign reasons, others are removed as a result of more nefarious behaviors, including ad fraud, and non-compliance with privacy regulations or app store policies, which may cause advertisers to be exposed to potential financial or legal risk as well. Because apps can be delisted for a variety of reasons, Pixalate is neither asserting nor assigning a reason for any delisting action. Additionally, the initiator of the delisting is not generally publicly-available information, so it is often not possible to know whether the removal was triggered by the app store or the developer.
Pixalate's report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including:
Pixalate’s data science team analyzed nearly 95K CTV apps across Amazon Fire TV, Apple TV, Roku, and Samsung Smart TV app stores, inclusive of active and delisted apps. The report focuses on apps that have been removed from the app stores as of Q2 2024.
Pixalate is neither asserting nor assigning a reason for any delisting action.
Pixalate is neither asserting nor assigning a reason for any delisting action.
Download and explore a complimentary copy of the Q2 2024 Delisted CTV Apps Report:
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Delisted CTV Apps Report (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
