Pixalate Releases Global Q2 2024 Connected TV (CTV) Device Market Share Reports: Roku Leads in Market Share Across North America (48%) and LATAM (52%), Samsung No. 1 in EMEA (25%)

According to Pixalate’s research, Apple TV CTV device market share in North America rose 200% YoY, from 4.4% in Q2 2023 to 13% SOV in Q2 2024

LONDON, August 1, 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2024 CTV Device Global Market Share Reports. In these reports, Pixalate’s research offers an in-depth analysis of CTV devices across significant global regions, including North America, Latin America (LATAM), and Europe, Middle-East and Africa (EMEA).

Pixalate’s data science team analyzed open programmatic advertising activity across over 100k Connected TV (CTV) apps and nearly 6 billion global open programmatic ad transactions in Q2 2024 to compile this research. 

Pixalate’s Global Q2 2024 CTV Device Market Share Report analyzes global data to break down the top CTV devices in each region by quarterly market share. Market Share of Voice (SOV) is calculated based on the percentage of open programmatic ads sold on specific devices in each region during a quarter, as measured by Pixalate.

Key Findings:

• Roku’s SOV in North America reaches 48% in Q2 2024, consolidating its lead in the region for two consecutive years
  • Followed by Apple TV, Amazon Fire TV (13%), and Samsung (11%) 
• Roku devices lead in LATAM
  • SOV increased 106% Year-over-Year (YoY) from 25% in Q2 2023 to 52% in Q2 2024
• Samsung Smart TV still leads the SOV in EMEA but saw a 19% decrease YoY from 31% in Q2 2023 to 25% in Q2 2024
  • Followed by Amazon Fire TV (20%), LG (19%) and Roku (17%)
    
    

Download and explore a complimentary copy of the reports today:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the Q2 2024 CTV Device Global Market Share Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.