This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q2 2023 Global Click Fraud Benchmarks Reports for desktop web, mobile web, and mobile app advertising. The reports examine how many clicks on open programmatic advertisements were invalid or fraudulent. Find out more in the blog, and access the reports below.
The Q2 2023 CTV Device Global Market Share Report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on their share of open programmatic ad traffic, as measured by Pixalate. Check out our blog here and the latest findings below.
And we released the Q2 2023 CTV Device Spoofing Report: Roku to reveal how often non-Roku devices pretend to be Roku devices in the open programmatic advertising ecosystem. Find out more in this blog and access the report below.
We also released the inaugural Mobile App Developer Advertising Market Share Report, for Q2 2023, analyzing developers of mobile apps with programmatic advertising listed in the Google Play and Apple App stores. You can find out more in the blog and access the report below.
CTV & Mobile App Manual Reviews
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
The Patchwork Dispatch fortnightly newsletter brings you the top 5 recent developments in consumer privacy legislation, regulation, and enforcement across the US states. Some highlights from the most recent edition include:
Find out more in the full newsletter
This month, team Pixalate will be attending the DMEXCO Conference at Koelnmesse in Cologne, Germany, on the 20th & 21st of September. Keep an eye out for more info from us where you will be able to learn more and set up a meeting!
